Entropy is a scientific term used to describe a gradual decline into disorder. In physics you learn that entropy is an?inevitable deterioration of order that occurs in every corner of the universe. When I first learned of this idea back in college physics the idea was depressing.?In my business I try to reverse entropy. It’s […]
athletic lab
A year ago today…
Opportunities are never lost; someone will take the one you miss.? ~Author Unknown A year ago the?training center, Athletic Lab, that I had spent the previous 3 years pouring every ounce of my being in to (read the story here) to get off the ground was finally doing well and reached what business owners call […]
Fake it til you make it?

When my company first started out we were pretty much a virtual company. Two guys (later 3) working from their kitchen tables. We were able to garner several large consulting and research contracts, put on a couple large symposiums around the country, produced and sold several DVDs and books, I had a speaking engagement at […]
Athletic Lab: The Story of a Startup Part 11
Here’s the 11th and final post in my wife’s blog series that she wrote for her personal blog a couple months back about her recollections of starting Athletic Lab. You can catch up on the previous 10 posts by following the link above. My wife’s account is pretty amazing which is why I’m re-syndicating here […]
mike Catch All athletic lab, Business, startup, startup series
Athletic Lab: The Story of a Startup Part 10
Here’s the 10th post in my wife’s blog series that she wrote for her personal blog a couple months back about her recollections of starting Athletic Lab. If you missed the first couple entries you can catch up by following the link above. My wife’s account is far better than anything I could write up […]
mike Catch All athletic lab, Business, startup, startup series
Athletic Lab: The Story of a Startup Part 9
This is the 9th installment in my wife’s blog series that she wrote for her personal blog a couple months back about her recollections of starting Athletic Lab. This is one of my favorites as it focuses on my daughter (the apple of my eye). If you missed the first couple entries you can catch […]
mike Catch All athletic lab, Business, startup, startup series
Athletic Lab: The Story of a Startup Part 8
Here’s the 8th installment in my wife’s blog series that she wrote for her personal blog a couple months back about her recollections of starting Athletic Lab. If you missed the first couple entries you can catch up by following the link above. My wife’s account is far better than anything I could write up […]
mike Catch All athletic lab, Business, startup, startup series
Athletic Lab: The Story of a Startup Part 7
Here’s the 7th installment in the ongoing series of blog entries my wife wrote for her personal blog a couple months back. This one is probably my personal favorite of the series. It’s largely about me and the effect that my commitment to the business had on my family life. Since moving to Vancouver to […]
mike Catch All athletic lab, Business, startup, startup series
Athletic Lab: The Story of a Startup Part 6
This is the 6th installment in the ongoing series of blog entries my wife wrote for her personal blog a couple months back. If you missed the first couple entries you can catch up by following the link above. My wife’s account is far better than anything I could write up which is why I’m […]
mike Catch All athletic lab, Business, startup, startup series
Athletic Lab: The Story of a Startup Part 5
Here’s the 5th installment in a series of blog entries my wife wrote for her personal blog a couple months back. If you missed the first four entries make sure you click on the link above. My wife’s account is far better than anything I could write up which is why I’m re-syndicating here. This […]
mike Catch All athletic lab, Business, startup, startup series