My business, Athletic Lab, has been open for almost a year now. Business has picked up slowly but steadily throughout the year. Overall, a little slower than my usual fatally optimistic expectations but growth is good nonetheless and we’ve moved beyond the proverbial tipping point that all businesses must reach before they either fail or […]
Marketing and Advertising
Words require Mouths
If you don’t market your business who will? This is something I’ve learned over the past two years as I scrape and scramble to make my business thrive. Anyone that’s spent any time with me over the past 4 months would think that I only own shirts embroidered or printed with the company name and […]
mike Catch All Advertising, Business, Market, Marketing and Advertising, Word of mouth
A Fine Line Between Selling Out and Making A Living
In my business (elite level athletic development), there’s a very fine line between selling out and making a living. I’m sure this can be said for many industries but I can’t think of one that this is more true than mine. There are lots of charlatans, bamboozlers, and con-men in my field claiming to be […]
mike Catch All Business, gurus, HPC, Marketing and Advertising, Sport