I recently took a business trip to Las Vegas. I’ve gone there at least once a year for the past 8 years. I’ve left from cities all over the U.S. and the scene on the departing flight is the same every time. Everyone’s happy. Everyone’s hamming it up with their seat mate whether they knew them before boarding or not. Drinks are being served like it’s New Years. Contrast this with my typical business trip to any other city in the U.S. and it becomes clear that Vegas is a place people WANT to go to and ENJOY going to…even if they’re going there for business. I bring this up not because I love Vegas (which I do) or because I’m on the Las Vegas tourism board (which I’m not). I bring this up because as a small business owner I saw a lot of relevancy for what I do. I’ve tried to make my sport performance training center a destination not a place to workout. Somewhere that people WANT to come to even if it’s a little more expensive or further away than their local gym. I want people to have an experience not a workout. How can you make what you do a “Flight to Vegas” and not somewhere else.