When most people mutter these words, they’re referring to the importance of location for a business’s success. While I certainly agree with this and am finding this to be very much true (since we just moved Athletic Lab from a warehouse to a dedicated fitness center in a prime area of town), I’m going to take the time to write about the importance of business location on the life quality of a business owner / operator. In our new location, I can get to work in less than 2 minutes, drive home for a quick lunch and see the fam with only a 25 minute break, sleep through my alarm by 20 minutes and still get to my morning 7am training sessions on time (albeit with a lot of hustle), fill up on gas only twice a month because my commute is so short, I have access to a ton of great places to pick up lunch or coffee within 2 miles, and on and on. And that’s just the good stuff on the micro level. For bigger picture stuff, I can get to the airport in less than 8 minutes….important when you travel 2-4x a month like I do and need to get there as late as possible and get back to work as quickly as possible. I have 3 major parks within a 5 mile radius of where I live / work which offers great places to train athletes as well as spend rec time with the fam. The post office is less than a half mile away which is great since we sell DVDs and books as well as make frequent international or insured documents; the shopping mall is 5 miles away; etc. On an even larger scale, my training center is located in the heart of what is one of the fastest growing, best-for-business areas of the country. An area that has a booming economy and boasts one of the most ethnically and culturally diverse and well-educated populations in the country. All that adds up to a great place to have a business. Something that’s especially important if you’re spending 70-80 hours a week at work and want to avoid startup burnout.