If you don’t market your business who will? This is something I’ve learned over the past two years as I scrape and scramble to make my business thrive. Anyone that’s spent any time with me over the past 4 months would think that I only own shirts embroidered or printed with the company name and website. Likewise, I always have several business cards and brochures handy to give to the next potential customer.

This is especially important considering that both myself and the business are completely new to NC and we started with no existing clients or local connections. So while I strive to build the business through word of mouth, it’s been important to make sure I’m a walking billboard wherever I go. Because you can’t spread the word if you don’t first have the mouths.

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